David worked for IKEA Canada for five years managing the IKEA.ca website and E-newsletter campaigns. During his time there he helped produce new tools for their homepage, New Lower Price campaigns and Capture the Page contest. After leaving IKEA to start Link Digital, he turned them into his first customer offering CMS management, consultation and strategic advice. Through IKEA, David gained experience working with agencies like Zig, CP+B, Leo Burnett, and Jungle Media. This allowed him to enhance his strong technical skills with strategic planning and thinking.
The Project Scope
ICLEI Canada was ready to revamp their website. They wanted something that highlighted and promoted the important work they do to create sustainable communities.
Link created a new website for them focusing on their key program areas in a simple, highly graphic layout to reflect the vibrancy of their work. To drive traffic and awareness to the new site, we integrated social media platforms and added analytical components that allow ICLEI to track who is visiting and how they are getting there.
The Project Scope
ICLEI Canada and the Federation of Canadian Municipalities are two important groups that work with Canada’s cities and towns. They needed some interactive infographics to visually communicate statistical data.
Link Digital was hired to design and program both the English and French versions of the infographic. The graphics we created combined both visual and text based elements to lead users to a main website. A simple solution that proves that a picture is worth a thousand words.