Our Little Red Book/Xiao Hong Shu Marketing Services
Use Little Red Book To Promote Your Brand With Chinese Consumers In North America
We build your marketing campaigns and create the buzz and bring your brand the awareness it needs to kick up your sales.
Monthly report on campaigns results & directions to take next. You always know what’s going on & can step in at any time.
Store, content, community… We manage it all for you, following your guideline
More About Our Little Red Book Services
Open a Little red Book Official account
The very first step is to register in the Little Red Book’s system (小红书入驻平台) as a merchant or a company. Registering on the app can be somewhat complicated, lots of paperwork has to be done … in Chinese. After registering, you’ll need to wait for approbation before you can start publishing or selling as an official. If you want to avoid paperwork and doing mistakes that would probably cost you your place on the platform, hiring a xiaohongshu agency that knows the system is probably the safest and fastest option for you.
Little Red Book Account management
Because Xiaohongshu is a social app as well as an e-commerce platform there is a necessity for fresh, regular and reliable content. Our Chinese team is on top of trends and will create relevant content to make your brand surf on the buzz or become the buzz. If you are a seller your products will be listed following the code of e-commerce in China and Little Red Book regulations. To build the hype around your brand as well as manage the reactions around your campaigns, a community manager will be assigned to your project. He/she will make certain that any negative reaction is being handled properly while keeping the integrity of your brand identity.
Marketing Campaign on Little Red Book
Xiao hong shu has become one of the best places for KOL campaigns. It has been built around reviewing and a lot of KOL and influencers have flourished on the platform. We have a KOL-dedicated team that will run cost-efficient KOL campaigns for you. It's possible because of our partnerships with various Chinese influencers and our expertise. These campaigns can take different forms: reviews, live streams, short videos, banners, etc. When it comes to e-commerce, as your Xiao hong shu agency, we will help you develop promotional campaigns following the Chinese holidays and busy periods. We make you take part in the RED store promotional activities.
Xiao Hong Shu (Little Red Book)- Frequently Asked Questions
What is the Little Red Book app?
Launched in 2013, it has 0.3 billion registered users and 100 million monthly active users. Most of them are women between 18 and 35 years old from 1st-tier cities. Ask us about our app's Xiao hong shu Guide
Why Use the Little red Book app?
Chinese consumers tend not to trust official sources but other consumers instead. Little Red Book is based on user-generated content or word of mouth. The core of the content is products rating via shopping notes. The perfect environment for KOL marketing.
Can brands sell on the little red book app?
What is the best seller category on little red book?
Xiaohongshu also has an e-commerce section. Companies or merchants who have formed a partnership with the platform can sell their products online. Like Tmall or JD in China, Xiaohongshu is known to sell authentic products.
+60% of the users are women between 18 and 35 from 1st-tier cities. The best-selling category is cosmetics. Clothing is getting more popular.
What selling option do I have?
Is Little Red Book good for ereputation?
Have your own store or sell as a third party. Each of them has its benefits and the little red book is less expensive than the market leader (Tmall/JD) and the requirements are not as high.
For small brands that need to get visibility, the app is a good start. It offers a good base to create a community, and contrary to WeChat is an open social media.
What are the alternatives to Tmall?
There is a bunch and with a good marketing strategy, you can succeed on each of them without spending the millions you would spend on Tmall. For instance, Pinduoduo is now the biggest e-commerce platform in China but the requirements to get in as well as the fees are a lot more affordable for small to mid-size companies that wish to enter the Chinese market. If you are in Cosmetics, Xiaohongshu is the place to be with 80% of its user being women from 1st and et2nd tiers city and a taste for high-end products.
Vip, Kaola, Taobao, WeChat are also good alternatives to Tmall, the choice of platform will depend on your project, goals, and budget.
What is Cross Border Ecommerce?
Cross-border e-commerce in China is fascinating because it allows international companies to sell their products, such as clothes and electronics; at preferential duty rates to Chinese consumers. They are able to do this through platforms like Tmall Global or Kaola without having a license for operating business within the country itself.