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Launched in 2016 and developed by the Chinese tech firm Beijing Bytedance, Douyin quickly became one of the fastest-growing short video apps in China. This sharing video platform allows users to watch and create short videos with music in the background, stickers, and animations thanks to easy-to-use video creation tools.


Register Douyin Official Account

Our Agency takes care of all the paperwork you will need in order to create an official account on Douyin. It will help you gain credibility among Chinese netizens.


Douyin PPC Native Ads

Creating percutant and effective ad campaigns in China requires understanding Chinese netizens. Our specialized experts can help you create and set up your advertising campaigns according to your need and inquiries.


Douyin Social e-ommerce

Douyin flagship stores are gaining power recently, so we can help you take advantage of this wonderful platform to increase your sales and visibility

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Douyin Contest Game

Creating and running contest games to create buzz and engagement for your brand


Douyin Kols Marketing

We run successful KOLs & Affiliate marketing campaigns thanks to our list of KOLs partners


Video Editing

We create trendy video content to publish on your official account on a regular basis



Douyin aka Tiktok: The Rising Star of China's Social Media Environment

Launched in 2016 and developed by the Chinese tech firm Beijing Bytedance, Douyin quickly became one of the fastest-growing short video apps in China. This sharing video platform allows users to watch and create short videos with music in the background, stickers, and animations thanks to easy-to-use video creation tools.

How does it work?

The main reason for Douyin’s success is its easy-to-access platform. You will just need to register in order to have access to billions of short videos by scrolling down. This intuitive platform is especially popular among teenagers, who are able to watch dozen of short videos on their way to school for example. The format is also convenient as you don’t have to turn your screen to watch. Douyin’s algorithms are based on artificial intelligence (AI) in order to recommend different videos according to the user’s interests. Its direct competitor is Kuaishou, another short video app extremely popular in Mainland China. However, the power of Douyin is the wide and diverse content it has.


Douyin and its O2O Strategy

Douyin has announced an O2O Feature: Online to Offline that will connect physical business to online users. Douyin app can be used to display ads ad well as for buzz marketing. A content app with a lot of potentials to advertise your company in many ways.

The Power of KOLs on Douyin

In China, one of the best ways to promote your brand and your product is to collaborate with KOLs (Key Opinion Leaders). They act like influencers and are able to sell hundreds (or millions) of products in a short amount of time. Douyin's KOLs are among the most followed among all social media, as the younger generation is extremely enthusiastic about this app. If you want to hire a KOL, do not hesitate to contact us as we have a list of KOLs.


Douyin has one of the most enthusiastic user base in China

According to some experts, Douyin was expected to reach 600 million daily active users by 2023, however, it managed to reach this number much faster than expected. Douyin has now more than 600 daily active users in China and this growth is not ready to stop, thanks to the craze of social media, digitalization, and the popularity of KOLs.

Increasing your E-Reputation with Douyin

In China, brand reputation is the key to success. You have to do everything you can to always have a good image. If you lose your reputation, you will lose everything. You need to make sure that you get good comments for your brand on forums, social media and other websites. Chinese consumers only trust brands that have good comments and recommendations from friends or family and on media platforms. On Douyin, you can quickly attract thousands of viewers. If they like your content, you will gain popularity, and if they are satisfied with your services and products, they will be more likely to share their experience on Douyin, which will increase your e-reputation.


Douyin to Promote your Online Store

By creating a business account on Douyin, you will be able to link your online store (from Taobao for example) to your Douyin account. Then, users will just have to click on the link to be redirected to the website and purchase your product. You can also use what we call “native ads”, which are similar to sponsored posts on Instagram or Facebook, and that appear in users’ feeds.

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What is the difference between TikTok and Douyin?

Tiktok was bought out by Bytedance, and even though the apps are similar and both focus on users’ content, they are independent of each other. Douyin is specific to China while TikTok is the global version of the app.

Douyin's users

Douyin users are young. They are what we call the ‘Generation Z’ and are highly engaged in creating and watching short video content. They open the app up to 5 times a day and spend an average of 30 minutes a day scrolling videos.

How does Douyin work?

The concept is simple. Douyin as well as Toutiao suggest highly targeted content to its users. The more someone uses the app, the more the content suggested will be targeted, making it even more addictive, but also a great tool to display ads.

What are Douyin’s Flagship Stores?

In March 2021, Douyin launched its flagship stores, available for brand accounts on its platform, marking a major step into e-commerce. Until now, Douyin was just a way to promote new products and popular items to consumers through short videos and live-streaming. Moreover, it was also possible for companies to send vouchers to their followers and add links to e-commerce platforms such as and Taobao. However, the novelty of these flagship stores is all about marketing.

What impact will Douyin have on the Chinese market?

As short video platforms are already the second most popular method for Chinese users to search online, traditional search engines such as Baidu will have to adapt their strategy and be creative in order to provide quality content. In terms of advertising, traditional advertising are likely to be replaced by Douyin’s short videos promoted by KOLs, that are extremely appreciated and effective in China.

How can we help you?

Linked Digital Services agency is a digital marketing management agency specializing in the Chinese market, with experts from the four corners of the world. Our goal is to help foreign companies to establish or increase their visibility in China. If you want more information, you can contact us to talk about your projects. If you want to enter the Chinese market successfully, you will need to embrace China’s digital ecosystem as well as popular social media such as WeChat, Weibo, and Douyin. At Linked, our experts can help you register your account on Douyin, create innovative and trendy short videos to promote your products, as well as manage your account to increase your follower base. For more information, do not hesitate to reach out to us.

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