Travel

The client wanted to work in the tourism sector and wants to generate interest, drive traffic, and generate leads for your services from both the Western, Chinese and Spanish communities locally

• Develop an intuitive and visually appealing website with dynamic content suited to highlighting travel trips, and destinations.

• Localize and translate content into English, Chinese, and Spanish

To reach out to our changing tourist market, after the site was built, we first translated all of the content into Mandarin and Spanish and started to work on storytelling. Word-for-word translations will not suffice; instead, we use cultural insights along with localizing website elements like adverts or tours so they appeal more toward this culture by adapting what's needed for them specifically.

The next phases of the project we will work on (2023):

Locally:

• Visibility & e-reputation will be key to success now that we have a visually appealing and functional website.

• Lead Generation

Marketing to China (2023 - 2024):

• Promote the Destination in China with Social Media & Kol's Chinese consumers in particular spend a lot of time-consuming content and connecting with others through social media, which means it's important for us to help the business get involved too!

• Baidu SEO-SEM

• Digital Payments WeChat, AliPay, Union Pay

• Travel Forums & PR

• Social Media, H5 Brochure

• Chinese Hosted Website

• WeChat Articles and Official Account Group Promotion

• Chinese OTA - AIOA registration

• Monthly Channel Reporting